Platinum Prestige

Platinum’s rarity as a metal has caused advertisers to associate it with exclusivity and wealth. ‘Platinum’ debit cards and awards have greater privileges than do gold, silver and bronze, but diamond reigns supreme, at least in the music world! Although not as commonly used as either gold or silver, platinum is still considered to be an important precious metal.

Did you know that the frame of the Crown of Queen Elizabeth the Queen Mother, manufactured for her Coronation as Consort of King George VI, was the first to be made of platinum. Because platinum’s purity endows it with a brilliant white luster, its untarnishable surface makes it ideal for reflecting the true radiance of diamonds while its purity also makes it hypoallergenic, consequently ideal for those with sensitive skin. Platinum is most often used in jewelry as a 90-95% alloy, due to its inertness and shine. In watchmaking, Vacheron Constantin, Patek Philippe, Rolex, Breitling, and other companies use platinum for producing their limited edition watch series. Watchmakers appreciate the unique properties of platinum as it neither tarnishes nor wears out. In jewelry, Cartier, Tiffany, VCA and FCI are just a few of the many retailers that have carried some exquisite Platinum Jewelry. Of particular interest may be the FCI Platinum Ring and Platinum Engagement Ring Collections that will have you jumping from page to page as if you were speed-reading!

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