‘Fay Cullen Jewelry is one of my favorite online jewelry shopping destinations. This virtual smorgasborg of luxurious Antique, Vintage, and Estate jewelry is addictive. From exquisite Antique engagement rings to Vintage bracelets and rings, to glorious Estate pendants, and much more, a visit to Fay Cullen.com is a must for any serious collector’
|FEATURE: Miami Herald
BY HELEN HILL
‘Fay Cullen’s online business — www.faycullen.com — is the culmination of 20 years selling precious jewelry. Her story reads like a romance novel: Young British stall holder at London’s Portobello Road market falls in love with an American customer who introduces her to the world of fine jewels and whisks her off to California. They marry and she develops a business dealing in antique jewelry. Then divorce and a move to Miami follow. Cullen opens a jewelry box store while traveling constantly, buying and selling jewelry to the trade.
Five years ago the Bay Harbor Islands resident discovered the Internet and created her first website to sell jewelry boxes. But as a single parent, she wanted to be home more and decided to focus solely on selling jewelry online. ”It took me about three years to get my main site going, and now we have about 3,000 unique users a day,” said Cullen.
Now she has carved out a cyber niche selling specialty, antique and estate pieces with the focus on diamond engagement rings priced from $200 to $20,000.
Last year, her online sales included 20 engagement rings for more than $10,000 apiece. Sales in 2004 are expected to exceed $3 million.
She credits her sales success to an attractive and artistic website that’s easy to access and navigate but costs more than $150,000 a year for search engine placement and advertising.
”There’s no point in having exquisite stock if no one gets to see it,” said Cullen whose high monthly overheads cover a staff of nine including a professional photographer, a hand model and two writers. ”We probably don’t make as much as other companies, but the staff are the backbone of my business and receive full benefits such as health insurance; we all work together as family,” Cullen said.
Cullen includes a gift card, handmade by her mother and friends, with each purchase and that personal touch helps distinguish her from the inherent anonymity of the Internet. ”I want customers to know me as a nice person to do business with so the site doesn’t even have a shopping cart,” she said.
She also keeps in touch with customers through e-mail and even phone calls. ”Good vibes are important. I believe in creating positive energy even in cyberspace,” she said.’
|CHANNEL 7 FEATURE: Luxury Living
‘When you think about buying something over the internet, you may head straight to eBay… hoping to find a bargain. But the internet is also the place to find some luxury items, including antique and very expensive gems. Check it out, in tonight’s Luxury Living.’
|FEATURE: All About Jewels Glossary
This is our favorite resource for information regarding all things jewelry! Here you will find vast information on antique jewelry, diamonds, stones and much more.
|FEATURE: Miami Sun Post This handsome and engrossing website is the base of operations for Fay Cullen Inc., one of the more successful locally based web purveyors of fine goods since the website’s inception some three years ago. fay herself has been in the wholesale jewelry business since 1982. she brings her expert eye, vast network of contacts, taste and sophistication to the website. Faycullen.com presents an international selection of antique, vintage and estate jewelry to the general public for sale to the general public. The site offers an astonishing assortment of rings, loose diamonds, earrings, bracelets, necklaces, cufflinks, pins and brooches, watches, etc. to a general public who might not othewise see many such items although there is quite literally something here for everyone, faycullen.com’s vintage diamond jewelry is worthy of particular note: the jewelry represents the period from the 1930’s to the 1950’s including the chunky rose gold retro earrings, often set with European-cut diamonds, rubies, sapphires and emeralds in an angular construction. Still, for the trained eye, this website and Fay’s stock is a marvel to behold.|
|FEATURE: JCK magazine
Grand Old Jewelry at the Rio
By Monica McLaughlin, Production EditorIf you’re an old-jewelry aficionado, pack your bags for the Rio Suite Hotel and Casino in Las Vegas. That’s where you’ll find the annual Las Vegas Antique Jewelry and Watch Show, running this year from May 29 to June 1, 2003. The show, which last year drew an audience of 3,500, will feature nearly 300 exhibitors showcasing fine antique and estate jewelry, vintage watches, and antique reproduction designs.This year the show opens one day prior to The JCK Show ~ Las Vegas, allowing buyers and browsers who arrive early to get a jump-start on their jewelry hunt. Here, courtesy of some of the exhibitors, is a preview of the kinds of pieces you’ll see at the showThis Art Nouveau Pendant from Fay Cullen is typical of the period. The pendant is prong set with tourmalines – two green and one pink – and embellished with 56 seed pearls. Fay Cullen, Bay Harbor Islands, FL (800) 608-3011, www.faycullen.com.